Privacy Policy

Privacy Policy

Thank you for visiting the Family Proud®, Inc. (“Family Proud®”) website, and for your interest in the content and online services accessible on our website.


As a user of the Family Proud® website (“Website”) or any services offered by Family Proud® through the Website, or via downloaded software or through a mobile application or otherwise (“Services”), the privacy of your information is important to us. This Privacy Policy explains how and why we use, store, and disclose information obtained or transmitted via our Website, or through our Services. By using our Website or Services, you hereby acknowledge that you understand and accept the policy provisions and privacy practices stated in this Privacy Policy, and you consent to Family Proud®’s collection, use, storage and disclosure of information pertaining to you, and other information you are legally authorized to disclose to us, as described in this Privacy Policy.

1. Key Definitions

Aggregate Information. A set of information regarding multiple Individuals aggregated/combined in a manner that does not reasonably allow a specific Individual to be identified.

Customer Service Information. A set of information collected from you and/or created by Family Proud® on your behalf, that we use, for example, to document and respond to your inquiry or concern, and undertake actions related to your inquiry or concern.

Data Subject. The Individual who is the subject of Personal Information or De-Identified Information.

De-Identified Information. A set of information about an Individual from which key data elements have been removed (e.g. name, date of birth, address, phone number) to such a degree that the information can reasonably no longer be used to identify the Individual.

Individual. A person who is the subject of Personal Information.

Personal Information. A data element or set of information that can be used to identify an Individual, either alone or in combination with other information. Personal Information may include, for example, “personally identifiable information” as defined in the California Online Privacy Protection Act of 1993 (CalOPPA). Family Proud® collects the following types of Personal Information

2. Overview of Privacy Principles and Uses of Information

Core Privacy Principles. Family Proud® obtains, uses, stores, and discloses the types of information defined above to make our Services available to our users; and for analysis, quality control, and improvement of our Services. This information also facilitates our compliance with applicable laws (e.g. for regulatory compliance and law enforcement purposes).

We facilitate the lawful use of this information for the benefit of those users undergoing health care, participating in health care, and/or supporting those persons receiving care; while providing reasonable information security safeguards for this information, such as user authentication and encryption, in accordance with applicable laws and standards.

We only use and share Personal Information as outlined in this Privacy Policy.

Authorized Contractors. We may disclose information to other business entities and persons we hire under legal agreements (“Authorized Contractors”) to perform tasks on our behalf or on behalf of our users, e.g. to provide Services to you. In some cases, users may be able to directly disclose information to Authorized Contractors via our Website. The contracts we have executed with Authorized Contractors specify their permitted uses and protections of Personal Information entrusted to them.

Sale, Lease, Rental of Personal Information. We will not sell, lease, or rent Personal Information to any third-party, unless we obtain valid consent/authorization as required under applicable laws.

Information for Legal Purposes. We reserve the right to access, use, store, and disclose information that we reasonably believe are necessary to: comply with applicable regulations, court orders or subpoenas; enforce our Terms of Service; enforce legal agreements; or protect the rights, property, or safety of Family Proud®, the members of our workforce, our users, our Authorized Contractors, or other persons and legal entities to whom we have a legal duty.

Third-Party Websites. Authorized Contractors and other third parties are responsible for their respective privacy policies and privacy practices. If a user accesses or is redirected to a third-website via the Family Proud® Website or Services, it is the user’s responsibility to review the privacy policy posted on the third-party website.

3. Information We Collect, Use, Store and Disclose

3.1. Information Provided to Us by Users

De-Identified Information. A user may share De-Identified Information with Family Proud®, e.g. information submitted via a survey, or we or our Authorized Contractors may create sets of De-Identified Information derived from Personal Information for purposes described in this Privacy Policy.

Personal Information. We gather Personal Information from our users, as defined above and more fully explained below, to: personalize and fulfill users’ requests for our Services, improve our Services, provide customer service and otherwise contact Data Subjects and other users, analyze how users utilize our Website and Services, and as otherwise conduct activities disclosed in this Privacy Policy. Such activities may involve disclosing certain Personal Information with third parties, as described in this Privacy Policy.

Registration Information. Registration Information facilitate your access to Family Proud® Services, and are utilized to enforce information security safeguards such as verifying your identity as a user.

User-Reported Information, including User Health Information. If you disclose information about another Individual to us, you must ensure that you have the appropriate legal authority to represent that Data Subject and disclose his/her information.

User Digital Media and Content. User Digital Media and Content primarily enhances the user experience for persons utilizing our Services on your behalf, or on behalf of a Data Subject for whom you have provided us information as his/her legally authorized representative.

Customer Service Information. Examples of Customer Service Information include technical support requests, questions or problems regarding utilization of our Services, questions or concerns regarding compliance with this Privacy Policy. Please review the Other Privacy Practices and Individual Rights section of this Privacy Policy for further details regarding important uses of Customer Service Information.

3.2. Other Information We Automatically Collect and Compile

User Web Behavior Information. We may use cookies and other software mechanisms that track or store user behavior to facilitate and enhance your use of our Website. You may be able to change your web browser preferences to implement “do not track” signals and otherwise prevent or limit your computing or mobile device’s acceptance of cookies and other mechanisms, but this may prevent you from fully utilizing features of our Website. This US federal government webpage provides an overview of online tracking and how to configure your browser do disable tracking:

If you click on a link to a third-party website or otherwise utilize services provided by third parties accessible via our Website, such third party may also transmit cookies to you, or otherwise implement user-tracking tools. This Privacy Policy does not cover the use of cookies or other user tracking tools implemented by any third parties, since we do not manage or control utilization of such tools by the third parties. If you have any questions or concerns regarding use of tracking tools or other privacy-related practices by a third party, you should directly contact the third party.

Aggregate Information. Aggregate Information pertains to a group of Individuals, vs. any unique Individual, e.g. the numbers and frequency of visitors to our Website.

4. Disclaimers Regarding Applicability of Certain Regulations and Privacy Frameworks

US Children’s Online Privacy Protection Act (COPPA). Family Proud® Services and other online means for collecting information used by us are not designed for, intended to attract, nor directed toward any individual younger than 13 years of age (i.e. a “child”) as direct users of our Services. Family Proud® does not operate a “website or online service directed to children”, as defined in COPPA, we do not intend to receive Personal Information directly from children. However, a person with legal authority to represent, and act on behalf of a child, e.g. parent or guardian, may share information related to the child with us. The legally authorized representative of the child attests that the representative has legal authority to share the child’s data with us, and assumes full responsibility under applicable laws for the information. Family Proud® reserves the right to ask for proof of legal authority to represent a child.

Privacy Shield. Family Proud® currently intends its Services to be used by citizens and residents of the United States (US). Family Proud® does not currently participate in the EU-US Privacy Shield framework, nor the Swiss-US Privacy Shield framework. Therefore, Family Proud® Services requiring users to share Personal Information with us are not intended for use by individuals uploading data from the European Union (EU) or Switzerland. In the event Family Proud® participates in the Privacy Shield frameworks in the future, we will update this privacy policy accordingly.

EU General Data Protection Regulation (GDPR). Family Proud® currently intends its Services to be used by citizens and residents of the United States. We do not market or otherwise target our Services to citizens or residents of the EU or European Economic Area (EEA). Any EU or EEA citizen or resident who wishes to utilize Family Proud® Services is hereby cautioned that the information privacy and security regulations of the US, with which our Services are designed to be in compliance, differ from those of the EU and EEA. While there are a number of information privacy and security safeguards required under applicable US regulations that are similar to those under the GDPR, compliance with US regulations does not ensure or equate to compliance with the GDPR. Therefore, any EU or EEA citizen or resident who shares Personal Information (which may be construed as “Personal Data” as defined in the GDPR) acknowledges and understands that Family Proud® currently makes no representation that we comply with the GDPR’s data protection requirements, nor have we implemented all of the GDPR’s specified data safeguards and privacy practices.

5. Other Privacy Practices and Individual Rights

Requests for Access to and Amendment of Personal Information. In accordance with applicable laws, you may request to review, receive a copy of, or amend Personal Information we store about you.

Notification of Disclosure of Personal Information. If required by and in accordance with applicable laws, you will be notified when your Personal Information is disclosed to third parties.

Requests to Restrict Disclosure of Personal Information. In accordance with applicable laws, under certain circumstances you may request that we restrict the disclosure of Your Personal Information to third parties.

Requests for Lists of Disclosures of Personal Information to Third Parties. If required by and in accordance with applicable laws, you may request a written list of disclosures of your Personal Information to certain third parties.

California residents, under the “Shine the Light” law (California Civil Code Sections 1798.83-1798.84), may request a written list of the categories of their Personal Information we share with third parties for marketing purposes, along with the contact information for such third parties.

Incident/Breach Notification. In the event you discover or suspect that a data breach or other incident compromising Personal Information entrusted to Family Proud® and/or our Authorized Contractors has occurred, please immediately notify us using the email address provided below, and include as much information about the incident as possible.

Contact Information for Requests and Notifications. Please send written requests and notifications pertaining to the privacy practices and individual rights outlined above to

6. Privacy Policy Amendments

Please note that information you disclose to Family Proud® are subject to the version of this Privacy Policy in effect at that time we receive such information. The Privacy Policy is subject to amendment in the future, e.g. due to changes in applicable laws or changes in the Services we offer users. In the event we amend this Privacy Policy, we will notify users via an announcement on our Website.

7. Questions or Concerns

If you have any questions or concerns regarding this Privacy Policy or Family Proud®’s privacy practices, please contact us at

8. Effective Date

This version of the Privacy Policy went into effect July 1st, 2019. Last reviewed February 16th, 2022.